For the full episode go to
YouTube: https://youtu.be/d_zFXNSC7pQ
Below is a blog post summarizing the episode:
Navigating the Digital Shift: A Conversation with Brady Shearer from Pro Church Tools
In a world where the landscape of church communication is rapidly changing, it’s more important than ever for churches to adapt and thrive. In a recent episode of the “Eyes on Jesus” podcast, hosts Drew and Tim sit down with Brady Shearer, the visionary behind Pro Church Tools, a platform dedicated to helping churches navigate the most significant communication shift in 500 years.
Embracing Social Media in Church Ministry
The conversation kicks off with Brady sharing his journey from feeling at home in the church as a youth to recognizing his passion lay not in pastoral work but in leveraging media to help churches connect with their communities. This realization led him to create Pro Church Tools, a resource that has been pivotal in guiding churches through the intricacies of digital communication.
As the discussion unfolds, it becomes evident that social media is a critical battleground for churches today. Tim highlights the importance of social media, not just as a tool for outreach but as a means of keeping Jesus at the center of our daily lives. Brady underscores this by drawing parallels between the current digital shift and the historical impact of the printing press. He argues that just as the printing press democratized access to scripture, social media democratizes the reach of the gospel.
The Power of Content and Community
One of the most compelling parts of the conversation is Brady’s emphasis on the abundance of content available to churches in the form of weekly sermons. He points out that, unlike many other organizations, churches are uniquely positioned with ready-made content that can be repurposed across digital platforms, a strategy he terms “no weeks off.”
The podcast also delves into the thorny issue of language and messaging in church communication. Brady shares an anecdote from a podcast episode with Nikki Shearer from Elevation Church, noting the backlash that followed a discussion on language choice in church marketing. This moment serves as a poignant reminder of the delicate balance churches must maintain in their messaging, striving to be inclusive and accessible without diluting the gospel message.
Leveraging AI and Engaging Volunteers
Towards the end, the conversation shifts to the role of AI in church media. Far from seeing it as a threat, Brady views AI as a tool that, when used responsibly, can significantly augment a church’s outreach efforts. He cautions against relying solely on AI for content creation but acknowledges its utility in enhancing productivity and creativity.
Brady and the hosts also explore the concept of a social media volunteer support team, a strategy aimed at enhancing engagement on digital platforms. While Brady notes that algorithms have evolved past the simplicity of engagement boosting through immediate likes and comments, he affirms the importance of community involvement in church media efforts.
Final Thoughts
As the podcast draws to a close, it’s clear that the shift to digital isn’t just a trend but a fundamental change in how churches must approach communication and community building. Brady Shearer’s insights provide both a roadmap and encouragement for churches willing to navigate this new terrain.
In a digital age, the mission field is as close as the nearest screen, and for churches willing to adapt, the opportunities are endless. With tools like Pro Church Tools and a strategic approach to social media, churches can continue to spread the timeless message of the gospel in ways that resonate with a generation scrolling for meaning.
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