Episode 121: Brady Sticker- founder of Church Candy

In this episode of the Eyes on Jesus Podcast, we sit down with Brady Sticker to talk about the surprising role social media plays in church growth, discipleship, and revival. While many churches chase platforms, algorithms, and trending strategies, Brady brings us back to the heart: keeping Jesus at the center of everything we create. Together we discuss why social media can be a powerful tool—but a terrible replacement—for the local church, and how digital spaces can amplify ministry without becoming the ministry.

We also explore the tension between online influence and real-life transformation, the temptation to copy what’s popular instead of hearing the Holy Spirit, and how churches can use social media with integrity, authenticity, and purpose. Whether you’re a pastor, content creator, or someone wanting to make a kingdom impact online, this conversation will challenge how you think about digital ministry and encourage you to build something that actually leads people to Jesus.

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Listen on Spotify: https://open.spotify.com/episode/4Jee9d63QgtSVsdwiDBJyG?si=Op33a-syTRO35H5rFaux2Q

Watch on YouTube: https://youtu.be/SMKrgKZB81Q

Below is an AI generated blog post based on the episode

Title: Embracing Modern Ministry: Leveraging Social Media to Build Community

In the ever-evolving landscape of modern ministry, the intersection of faith and technology offers both challenges and opportunities for churches striving to connect with their communities. In a recent episode of the Eyes on Jesus Podcast, hosts Drew and Tim engaged in an enlightening conversation with Brady Sticker, the founder of Church Candy Marketing. This digital agency has been pivotal in helping over a thousand churches use social media effectively, particularly Facebook and Instagram ads, to reach their local communities and foster genuine connections. Here, we explore key takeaways from their discussion on how churches can adapt to the digital age without losing their personal touch.

The Dual Nature of Social Media

Social media is often criticized for its negative aspects, such as distraction and superficial interactions, yet it remains a powerful tool for churches aiming to fulfill the Great Commission. As Brady Sticker pointed out, “I think like we could all agree probably as a society, like social media’s probably been a net negative on the world… But what can we take what the enemy is meant for evil and use it to glorify God and build a kingdom?”

Church leaders are encouraged to discern their calling in relation to social media, using it as a tool to meet people where they are. While some churches, like those in Franklin, Tennessee, choose to minimize their social media presence, others leverage it to reach out and welcome new guests.

Creating a Personalized Invitation Experience

One of the standout strategies discussed was the concept of “planning a visit.” Rather than simply inviting people to church, this approach provides potential visitors with a more personalized experience by reaching out beforehand and alleviating the fear of walking into an unknown environment. As Brady explains, offering personal connections, like a text from the pastor, can significantly decrease the perceived barrier for new visitors: “Hey, we’d love to invite you to church… We know it can be intimidating visiting a church where you don’t know anyone.”

Churches are encouraged to customize their messaging in ads to resonate with their community’s specific needs and values. Whether discussing topics of family, faith, or community, targeting these specific messages helps connect with the audience on a deeper level.

Beyond Initial Contact: Discipleship and Community Building

After the initial invite, the focus shifts to nurturing discipleship and community. Brady stressed the importance of using technology not just for outreach but for ongoing connection and education. Tools like pulpitAI were discussed, which allow churches to turn sermon content into engaging discipleship resources.

Drew and Tim also highlighted the crucial role of community and personal connection in church life. They noted the value of personal follow-ups, including video messages and personalized communications, which help visitors feel more connected and valued. Additionally, integrating community activities such as meals into church life can effectively foster deeper relationships.

The Road Ahead: Adapting to Future Trends

While Brady acknowledges the dominance of platforms like Facebook and Instagram today, he is also forward-thinking, recognizing the potential shift to new technologies and platforms, influenced heavily by AI and changes in consumer behavior. As these platforms evolve, churches must remain vigilant and flexible, adapting their strategies as necessary to continue to reach and impact their communities effectively.

Drew, Tim, and Brady’s discussion offers a roadmap for churches navigating the digital landscape. By leveraging social media intelligently and maintaining a focus on authentic community and discipleship, churches can effectively bridge the gap between tradition and technology, impacting lives while keeping their eyes on Jesus.

Conclusion

As we adapt to the digital age, the key is not merely the adoption of new technologies but ensuring their alignment with the mission of the church. Whether through personalized invites, thoughtful use of digital resources, or fostering genuine community connections, churches have the opportunity to embrace these tools to fulfill their divine mandate effectively.

Remember, as Brady and the hosts express, each church should listen for God’s guidance in their unique context for utilizing social media, ensuring that it serves to support their broader mission of reaching people and deepening discipleship.